Monochrome

For MONOCHROME pop-up by OATLY at The Space Ku'damm, RAT translated a strict monochromatic green brief into a tangible culinary installation, reimagining the brand's visual language as an immersive, plant-based topography. To display this edible world, we designed custom flying trays and the PARASITE structure attached to a 70's Cadillac Eldorado, developed in collaboration with YONT Studio. These bespoke elements hosted a highly detailed textural landscape. DIORAMA: a cacao and matcha terrain populated with edible moss, avocado, jalapeño gel, and matcha sponge cake. The CLOUD sits alongside green shards, tapioca pearls, basil caviar, and matcha vegan cheese balls. Bound by a cohesive color scheme, all recipes incorporated OATLY’s matcha milk, coconut milk, and cream cheese, distilling a purely visual palette into a multi-layered edible experience.